Experiential value co-creation: what’s the significance of the co-created value to providers?

F. O. Awuor (), P. O. Hayombe, M. A. Ayieko () and S. G. Agong ()
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F. O. Awuor: Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.
P. O. Hayombe: Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.
M. A. Ayieko: Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.
S. G. Agong: Jaramogi Oginga Odinga University of Science and Technology, P.O Box 210-,40601, Bondo. Kenya.

International Journal of Business and Social Research, 2015, vol. 5, issue 10, 1-9

Abstract: This study aimed at exploring the value providers derive from experiential value co-creation according to the sixth fundamental principle of the Service Dominant Logic. We use kayaking tour guides as cases and use data collected by means of questionnaires and in-depth interviews via content analysis approach. The result indicate that that tour guides co-consume the fun co-created with tourists and derive job satisfaction from experiential value co-creation.

Keywords: Experiential co-creation; job satisfaction; service dominant logic; value co-consumption. (search for similar items in EconPapers)
Date: 2015
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