Perceived Vulnerability in Consumer Ethnocentrism

Jorge A Wise ()
Additional contact information
Jorge A Wise: Marketing and International Business, CETYS Universidad, Mexico.

International Journal of Business and Social Research, 2017, vol. 7, issue 11, 21-30

Abstract: This research establishes that the consumers perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. Many times, consumers balance their personal well-being with their sense of in-group identity, particularly when their preference for domestic products above foreign ones is expected. This study demonstrates that perceived vulnerability to a threat such as damaging one’s personal well-being is a relevant factor when consumers express their preference for domestic products.

Keywords: Consumer ethnocentrism; perceived vulnerability; domestic products; consumer preference; Mexico (search for similar items in EconPapers)
JEL-codes: M13 (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://thejournalofbusiness.org/index.php/site/article/view/1083/670 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lrc:larijb:v:7:y:2017:i:11:p:21-30

Access Statistics for this article

More articles in International Journal of Business and Social Research from LAR Center Press
Bibliographic data for series maintained by Al Hossain ().