Persuasive Discursive Elements in the Public Relations Campaign of Image Reconstruction: Logos, Ethos and Pathos

Daniela Catau Veres ()
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Daniela Catau Veres: PhD, Stefan cel Mare University of Suceava, Faculty of Law and Administrative Sciences, Romania

European Journal of Law and Public Administration, 2020, vol. 7, issue 1, 43-49

Abstract: When we talk about public relations, the image acquires a special connotation, referring to the notoriety of a public person, a company or companies, in search of public sympathy. And the public's sympathy or support can be captured by responding to their wishes and expectations. Organizations wishing to rebuild their image following the loss of credibility in front of the public, as a result of events or actions in which they participated, run various campaigns designed to put in a favourable light their image by assuming social responsibilities, communication through social media or the mass media.

Keywords: Image reconstruction campaign; public relations; rhetoric; Egger Romania; press (search for similar items in EconPapers)
JEL-codes: H7 K10 K15 K33 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:lum:ejlpa1:v:7:y:2020:i:1:p:43-49

DOI: 10.18662/eljpa/7.1/112

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