Direct Marketing and Strategies for Promoting Romanian Education to European Standards

Doina Gurita ()
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Doina Gurita: Lecturer Ph.D., "Petre Andrei" University of Iasi, Romania

Anuarul Universitatii „Petre Andrei” din Iasi / Year-Book „Petre Andrei” University from Iasi, Fascicula: Drept, Stiinte Economice, Stiinte Politice / Fascicle: Law, Economic Sciences, Political Sciences, 2019, vol. 24, 82-92

Abstract: Aligning with the European standards implies open-mindedness. Without a cultural base which keeps us deeply connected to what is happening both in the East, and in the West, it would be rather hard to understand the easy way our country interacts with other countries. As a national state or as a company, disregarding the existence of Globalization and being out of this process means being sentenced to isolation and stagnation. We emphasize the role of our own effort within the framework of developing and transition countries. Alongside our integration in EU, several changes occurred and still do in all fields of activity, including in the educational one. In conclusion, direct marketing through promotional techniques can ensure education on a bottom-line basis in the European Union and beyond.

Keywords: marketing; education; promotion strategies; globalization; promotional mix. (search for similar items in EconPapers)
JEL-codes: K1 K2 K4 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:lum:rev11d:v:24:y:2019:i::p:82-92

DOI: 10.18662/upalaw/33

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