Churn Prepaid Client Profile in Romanian Postmodernism Telecommunications

Andreea Dumitrache (), Denisa Maria Melian () and Stelian Stancu ()
Additional contact information
Andreea Dumitrache: PhD. Student, Academy of Economic Studies, Bucharest, Romania
Denisa Maria Melian: PhD. Student, Academy of Economic Studies, Bucharest, Romania
Stelian Stancu: 3 Prof. Univ. Dr., Academy of Economic Studies, Bucharest, Romania

Postmodern Openings, 2020, vol. 11, issue 2Sup1, 93-106

Abstract: The telecommunications industry is one of the sectors in which customers play an essential role in maintaining stable incomes. Having an impact on all spheres of postmodern life, telecommunications helps bring about major changes in the world. This can be considered the reason why the world can grow and grow at such a rapid rate. The telecommunications industry offers not only a better social awareness, but also a better life in general. Customer profiling is a very important resource for telecommunications companies because it helps to form a portrait of their customers. The purpose of this paper is to identify the profile of the client who makes churn from a telecommunications company in Romania. The study is performed on the prepaid segment using an analytical method that is easy to view and interpret, Violin Plot. In our study, this technique identified the situation of the prepaid churn customer in telecommunications as being defined by inactivity, small recharge values and extra-options.

Keywords: Churn; class imbalance; customer (search for similar items in EconPapers)
JEL-codes: A23 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://lumenpublishing.com/journals/index.php/po/article/view/2866 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:lum:rev3rl:v:11:y:2020:i:2sup1:p:93-106

DOI: 10.18662/po/11.2Sup1/181

Access Statistics for this article

More articles in Postmodern Openings from Editura Lumen, Department of Economics
Bibliographic data for series maintained by Antonio Sandu ().