Green Real Estate Nudges: A Note on Behavioral Approaches to Promoting Sustainability in the Real Estate Sector

Anke Hielscher ()
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Anke Hielscher: Faculty of Economics and Management, Otto-von-Guericke University Magdeburg

No 26003, FEMM Working Papers from Otto-von-Guericke University Magdeburg, Faculty of Economics and Management

Abstract: This short paper examines how green nudges can be utilized to promote sustainable behavior in the real estate sector. Based on central nudge approaches, concrete fields of application along the stages of development, usage, and marketing of real estate are identified. The objective is to provide impulses for practice-oriented measures as well as to highlight the need for further empirical research.

Keywords: green nudges; nudging; real estate sector; sustainable behavior; behavioral economics (search for similar items in EconPapers)
Pages: 9 pages
Date: 2026-03
New Economics Papers: this item is included in nep-hre and nep-nud
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Persistent link: https://EconPapers.repec.org/RePEc:mag:wpaper:26003

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