Developing a Macro-segmentation Model at Industry Level: Iranian Banking Industry

Seyyed Mahmoud Hosseini Kashkouyieh, Gholam Hossein Asadi, Mohammad Reza Hamidizadeh and Mohammad Moqaddasi
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Seyyed Mahmoud Hosseini Kashkouyieh: Department of Business Administration, Faculty of Management, Shahdi Beheshti University
Gholam Hossein Asadi: Department of Business Administration, Faculty of Management, Shahdi Beheshti University
Mohammad Reza Hamidizadeh: Department of Business Administration, Faculty of Management, Shahdi Beheshti University
Mohammad Moqaddasi: Department of Business Administration, Faculty of Management, Shahdi Beheshti University

Journal of Money and Economy, 2015, vol. 10, issue 4, 95-123

Abstract: Drastic changes and turbulence in macro-economic factors have the greatest impact on banks target market attractiveness in Iran. It is assumed that conventional segmentation models at the corporate level are not efficient for banking system. This study aims to develop a new segmentation model at the industry level for banks of

Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mbr:jmonec:v:10:y:2015:i:4:p:95-123

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