Investigating the Effect of the Perceived Value of Banking Services on the Key Indicators of Consumer Behavior

Arash Khalili Nasr, Shabnam Doosti and Sadegh Ghaderi Kangavari
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Arash Khalili Nasr: Graduate School of Management and Economics, Sharif University of Technology
Shabnam Doosti: Management Faculty, Tehran University
Sadegh Ghaderi Kangavari: Management Faculty, Tehran University

Journal of Money and Economy, 2016, vol. 11, issue 3, 267-281

Abstract: This study aims to investigate the effect of perceived value of banking services on the key indicators of consumer behavior. The study population includes the customers of private banks in Tehran City. The data collection tool used in this study is a questionnaire the face validity of which was confirmed by

Keywords: perceived value; satisfaction; loyalty; word of mouth; banking services; consumer behavior (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:mbr:jmonec:v:11:y:2016:i:3:p:267-281

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