Growth Factors of Tour-operator Agencies in Bulgaria

Katya Vladova ()
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Katya Vladova: Department of Management, University of Economics – Varna, Bulgaria

Chapter 2008-04 in The European Entrepreneurship in the Globalizing Economy – Challenges and Opportunities. Proceedings of the International Conference, 9 – 12 September 2008, Varna, Bulgaria, 2009, pp 68-76 from Bulgarian Association for Management Development and Entrepreneurship

Abstract: Growth management is a significant process within the company development. The paper aims to identify the key growth factors of tour-operator agencies in Bulgaria. Both paths of factor identification have been applied – academic research of scientific literature as well as an empirical survey carried out among the touroperator agencies in Varna, Dobrich and Burgas in the period of 2005-2007. To accomplish the aims of the research a specific questionnaire has been developed followed by personal interviews with managers/ owners of tour-operator companies. Furthermore a factor analysis has been applied to identify the latent factors of growth.

Date: 2009
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