Measuring Emotional Response from the Mall Experiences: A Case of Tier II and III City Malls in India

Vivek Devvrat Singh, Utkal Khandelwal and Ankit Saxena
Additional contact information
Vivek Devvrat Singh: GLA University, Mathura, India
Utkal Khandelwal: GLA University, Mathura, India
Ankit Saxena: GLA University, Mathura, India

European Journal of Business Science and Technology, 2023, vol. 9, issue 1, 118-135

Abstract: A mall has a holistic solution for a variety of consumer needs. Malls have aggressively spread in small cities too. The presence of malls in tier II & III cities of India may have provided diversified experiences of mall culture to its residents. Malls offer an abundance of retail offerings with entertainment and leisure. Previous studies focused upon metro city malls and provided results towards mall attributes, consumer experiences, evoked emotional responses, and patronage intentions. Hence, it is indeed necessary to examine the behavioral aspects associated with visitors of small (non-metro/tier II & III) city malls to assess the change in consumption patterns of small city consumers. The present study attempts to investigate linkages among mall attractive dimensions, visitors' experiences, and visitors' emotions. A sample size of 613 (from malls of tier II & III cities, India) was analyzed using SEM through SmartPLS 3. Finding suggests significant relationships with few exceptions. Responders' emotions (pleasure and arousal) are predicted when they are interacted with mall attractive dimensions due to experiences. The results may benefit mall management, mall tenants, consumers, and society at large.

Keywords: mall shopping; retail; shopping behavior; mall attractiveness; experience economy; pleasure; arousal (search for similar items in EconPapers)
JEL-codes: D91 L81 M10 M21 (search for similar items in EconPapers)
Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://ejobsat.cz/doi/10.11118/ejobsat.2023.003.html (text/html)
http://ejobsat.cz/doi/10.11118/ejobsat.2023.003.pdf (application/pdf)
free of charge

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:men:journl:v:9:y:2023:i:1:p:118-135

DOI: 10.11118/ejobsat.2023.003

Access Statistics for this article

European Journal of Business Science and Technology is currently edited by Svatopluk Kapounek

More articles in European Journal of Business Science and Technology from Mendel University in Brno, Faculty of Business and Economics Contact information at EDIRC.
Bibliographic data for series maintained by Ivo Andrle ().