Attitude and Behavioral Intention towards Reducing Carbon Footprints in the Environment: an Empirical Study of Fiji

Navneel Shalendra Prasad, Asa Romeo Asa and Xu Hongyi ()
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Xu Hongyi: School of Management, Wuhan University of Technology, Wuhan, China

International Journal of Management Science and Business Administration, 2015, vol. 1, issue 5, 21-30

Abstract: Global warming is a worldwide issue but it is mostly developing countries like Fiji and other island nations such as Kiribati that are being affected. While citizens of most economies do not have a say in legislations and policies of their countries towards reducing emissions, the only realistic way of having a say can be done through their behaviour towards reducing carbon footprints. This study seeks to study attitudes of educated Fijians towards environmental issues, particularly issues brought by tourism and Fijians intentional behaviour in reducing these impacts by minimising their carbon footprints. It concludes that tourism is not regarded as a high impact environmental issue owing to Fijians either lack of awareness or an intentional lack of awareness. Awareness campaigns in Fiji are generic in nature, as most mentioned behaviours were unspecific meaning most Fijians know what to do but do not know how.

Keywords: Attitudes; Behaviour; Sustainability; Environment; Carbon footprints; Awareness (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:1:y:2015:i:5:p:21-30

DOI: 10.18775/ijmsba.1849-5664-5419.2014.15.1002

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