Crisis Management of Corporate Reputation- Analysis of selected E-Commerce Entities in Times of Global Pandemics

Frantisek Pollak, Jan Dobrovic, Jan Vachal, Jarmila Strakova and Petra Partlova
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Frantisek Pollak: University of Economics in Bratislava, Faculty of Business Management, Slovakia
Jan Dobrovic: Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia
Jan Vachal: Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia
Jarmila Strakova: Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia
Petra Partlova: Institute of Technology and Business in Ceske Budejovice, Faculty of Corporate Strategy, Department of Management, Czechia

International Journal of Management Science and Business Administration, 2021, vol. 7, issue 2, 28-34

Abstract: The main aim of the paper is to present selected results of a comprehensive analysis of crisis management of corporate reputation of the best e-commerce entities operating on the Slovak internet market. On the sample of selected winners of the Heureka Group Shop of the year 2019 Quality Award poll, we conducted an in-depth analysis of their online reputation at the peak time of an ongoing pandemic. As part of the analysis, we examined the online environment from the perspective of all relevant determinants of reputation, the results were then clearly interpreted and offer a comprehensive view of crisis management of reputation in the online environment. The findings can serve as a basis for further research, or as a benchmark in the event of a recurrence of crises of a similar nature and magnitude in the future in order to eliminate shortcomings and maximize the effectiveness of marketing communication in brand building and brand protection.

Keywords: Reputation management; Innovations; Leadership; E-commerce; Distribution; Crisis management; Global pandemic. (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijmsba:v:7:y:2021:i:2:p:28-34

DOI: 10.18775/ijmsba.1849-5664-5419.2014.72.1004

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