The Potential Utilisation of Artificial Intelligence (AI) in Enterprises

Marie Leddy and Niall McCreanor
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Marie Leddy: School of Business and Humanities, Dundalk Institute of Technology, Dundalk, Ireland
Niall McCreanor: School of Business and Humanities, Dundalk Institute of Technology, Dundalk, Ireland

International Journal of Innovation and Economic Development, 2024, vol. 9, issue 6, 27-41

Abstract: Artificial intelligence (AI) is a part of computer science that aims to create and develop intelligent machines. For AI to function and perform, it involves the development of algorithms, models, and systems that enable computers to learn from the data, identify patterns, and make predictions. Research indicates that AI can increase private industry output, decision-making, and effectiveness. By identifying how enterprises utilize AI, what is the impact of implementing AI in enterprise operations, and how does it affect the efficiency, productivity, and overall performance of the business? This exploratory research begins with insight into understanding AI and addresses how AI has been utilized and implemented in businesses, ethical and societal considerations, and potential benefits and challenges that businesses may confront. Ten in-depth interviews with leading industry experts using AI, followed by focus groups, generated information. opinions, and key insights. By utilizing the software Nvivo, this quantitative research presents key themes and content findings to assist in educating enterprise personnel during the AI decision-making and implementation stages.

Keywords: Artificial intelligence; Implementation; Ethics; Benefits and challenges (search for similar items in EconPapers)
JEL-codes: M00 (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:mgs:ijoied:v:9:y:2024:i:6:p:27-41

DOI: 10.18775/ijied.1849-7551-7020.2015.96.2003

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