An event-without-witness: a Nietzschean theory of the digital will to power as the will to temporalize

Talha İşsevenler
Additional contact information
Talha İşsevenler: City University of New York, United States

The Agonist, 2022, vol. 16, issue 2, 3-93

Abstract: This article offers a Nietzschean theory of digital will to power to conceptualize the temporality of social media feeds run by algorithms. Stylistic and methodological temporalities of Nietzsche are discussed as well as their influence in subsequent social theory of political technologies. The paradox of heavy investment in both subjective expression and nonhuman temporalization in social media milieus is addressed with the concept of an event-without-witness drawn from Nietzsche’s account of himself as the solitary thinker of catastrophe of nihilism and psychoanalytical and deconstructive literatures on the catastrophes of the 20th century. Nietzsche’s fundamental resistance to and fascination with the philosophical and cultural modes of mummyfication, i.e. eternalization as an expression of the will to power is used to think the will to power in the creative algorithmic temporalization of social interactions through the selection, distribution and serialization of data for social media feeds.

Keywords: Temporality; technology; will to power; algorithms (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

Downloads: (external link)
https://journals.tplondon.com/agonist/article/view/2753/2046 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mig:agonjl:v:16:y:2022:i:1:p:83-93

Ordering information: This journal article can be ordered from
https://journals.tpl ... ormation/librarians/

DOI: 10.33182/agon.v16i1.2753

Access Statistics for this article

The Agonist is currently edited by Yunus Tuncel

More articles in The Agonist from Transnational Press London, UK
Bibliographic data for series maintained by TPLondon ().