Perceived Vulnerability in Consumer Ethnocentrism

Jorge A Wise ()
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Jorge A Wise: Marketing and International Business, CETYS Universidad, Mexico.

International Journal of Business and Social Research, 2017, vol. 7, issue 11, 21-30

Abstract: This research establishes that the consumers perceived vulnerability to a threat is a relevant variable that modifies the preference for domestic origin products. Many times, consumers balance their personal well-being with their sense of in-group identity, particularly when their preference for domestic products above foreign ones is expected. This study demonstrates that perceived vulnerability to a threat such as damaging one’s personal well-being is a relevant factor when consumers express their preference for domestic products.

Keywords: Consumer ethnocentrism; perceived vulnerability; domestic products; consumer preference; Mexico (search for similar items in EconPapers)
JEL-codes: M13 (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mir:mirbus:v:7:y:2017:i:11:p:21-30

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