Broadcasting Change: India’s Community Radio Policy and Women’s Empowerment

Felix Rusche ()
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Felix Rusche: University of Mannheim & Max Planck Institute for Research on Collective Goods

No 2025_05, Discussion Paper Series of the Max Planck Institute for Research on Collective Goods from Max Planck Institute for Research on Collective Goods

Abstract: In poor countries, the interaction of early marriage, early motherhood, and low educational attainment disempowers women and limits their life opportunities. Even as countries grow richer, gender inequality is often sustained by social norms, thereby limiting welfare gains from women’s empowerment. I investigate the use of media as a cheap and scalable policy to empower women. In 2006, India enacted a community radio policy that grants radio licenses to NGOs and educational institutions with the aim to foster local development. I collect original data on the content and coverage areas of all 250+ radio stations. I uncover women’s empowerment as a key theme through topic modeling and ChatGPT-based analyses of radio show recordings. For identification, I exploit topography-driven variation in radio access and develop a novel econometric approach to deal with randomly displaced geolocated household data. The results show that women exposed to radio gain an additional 0.3 years of education and are 4.1pp (11%) more likely to obtain a secondary degree. In line with increased education, exposure reduces child marriages by 1.4pp (22%) and fertility of young women by around 10% while they are 11pp more likely to exhibit autonomy in household decisions. The findings demonstrate that community media can effectively address gender inequality.

Keywords: Mass Media; Policy; Women Empowerment; Spatial Econometrics; Education (search for similar items in EconPapers)
JEL-codes: J13 J16 J18 O12 (search for similar items in EconPapers)
Date: 2025-04
New Economics Papers: this item is included in nep-dev, nep-gen and nep-sea
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