Understanding the Skills and Roles of Social Media Manager in Improving Job-Related Performance among SMEs in Australia

Abbas Alwan Ghazi Alateya and Shathees Baskaran

Business Management and Strategy, 2023, vol. 14, issue 2, 109-127

Abstract: One of the biggest challenges that Small and Medium Enterprises (SMEs) confront is coming up with the best business plan, which is made possible by a strong social media adoption of modern soft and hard skills. Due to the high rate of failures among SMEs, there has been a substantial investment in research to pinpoint the crucial elements that will ultimately lead to a more successful journey. Several models have also been developed to evaluate the profound impact of the social media manager. However, there is a gap in determining how prepared an SME is to successfully boost performance, and the gap is considerably larger when considering it from the perspective of the absence of intervention from social media managers skills (SMM). The current research suggests a model for evaluating such readiness by interrogating SMM skills. In order to help SMEs to better grasp the foundations that must be laid in order to successfully enhance performance, organisational readiness is introduced as a mediator. From the viewpoint of an employee, this paper suggests a model to position the role of SMEs for upcoming challenges. The organisational readiness evaluation seeks to give SMEs in regional Australia a better understanding of the foundations that must be laid in order to successfully achieve the required increase in performance for SMEs.

Date: 2023
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