EQ Training for Management Cascades Value in the Field: UCB Pharma Case in Italy

Lorenzo Fariselli, Massimiliano Ghini, Paul Stillman and Joshua Freedman

Journal of Entrepreneurship and Business Innovation, 2020, vol. 7, issue 2, 78

Abstract: In times of rapid change, how can we support managers to meet professional challenges successfully? How can each manager become an effective change agent? How can we promote professional development at all levels and improve communication skills appropriate for the different audiences with whom they must interface? This study explores emotional intelligence (EQ) as a key to unlocking managerial performance in volatile, uncertain, complex, and ambiguous (VUCA) corporate environments. Through a graduated and structured process that started in 2017, UCB Pharma Spa, a multinational pharmaceutical company, decided to invest in a pilot to develop the social and emotional skills of organizational members, from senior managers to staff associates. An action learning and change management model was used to design and facilitate the program intervention. Individual EQ and artificial intelligence (AI)-driven team assessments were used to target development efforts, as well as gather pre- and post-program data. The result was significant improvement in the quality of teamwork and people engagement, demonstrated by an increase in relational efficiency in 98% of cases.

Date: 2020
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