Fuzzy Logic Approach to Social Media Marketing: Distribution of Advertising Budget According to Different Age Groups and Genders

Mehmet Emin Keke

Journal of Social Science Studies, 2024, vol. 11, issue 1, 217

Abstract: In this study, the effect of fuzzy logic approach in social media marketing on the distribution of advertising budgets according to different age groups and genders was examined. The findings show that the fuzzy logic method can be used effectively in advertising budget distribution. The usage rates of five main social media platforms such as Facebook, Instagram, X (Twitter), YouTube and LinkedIn were imported into MATLAB for analysis. The data obtained with the MATLAB program, which uses fuzzy logic algorithms, helps to distribute the advertising budget more evenly and efficiently by considering complex variables such as age and gender. The results highlight that the fuzzy logic approach can be used as an important tool in developing segmentation and targeting strategies in social media marketing. This study reveals the applicability of fuzzy logic techniques to increase efficiency and gain competitive advantage in social media advertising.

Date: 2024
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