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Effective use of Language by Managers in Diverse Workforce

Babita Mukherjee, Arooj Yaswi and Ashavaree Das

Journal of Social Science Studies, 2018, vol. 5, issue 2, 17-32

Abstract: Saudi Arabia has witnessed a high percentage of immigration in the past few decades as the influx of workers from different parts of the world has significantly increased during this time. This movement has caused an interaction between people having diverse languages, customs, and cultural backgrounds. Diversity has in turn led to a number of benefits, including enhanced employee creativity and competence. Due to the nature of the Saudi Arabian workplace; which is dominated by a foreign workforce, communication at workplace holds prime importance. A questionnaire was administered to 127 branch managers. This study aimed at demonstrating the effects of communication; particularly language used by the managers at the workplace, on organizational effectiveness and how it is used to leverage the existing diversity and set a vibrant workplace environment.

Date: 2018
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