"Financial Education for All": Detecting Barriers and Transforming Needs into Demand. Evidence from the Italian Population

Carolina Guerini

Micro & Macro Marketing, 2025, issue 2, 403-431

Abstract: Addressing the complex issue of financial education, this research analysis the obstacles that hinder fruition in Italy, offering, on one side, a taxonomy of the operating barriers and a clear indication of their relative importance, and, on the other side, some preliminary insights aimed at transforming needs in demand. In that sense, the article con tributes to the debate about individual e collective wellbeeing, outlining clear areas of intervention for private and public financial education proponents.

Keywords: Financial literacy; obstacles to financial education; citizen well-being; customer needs; customer wants (search for similar items in EconPapers)
Date: 2025
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