Etica e marketing: questioni teoriche e aspetti pratici

Sergio Sciarelli

Micro & Macro Marketing, 2006, issue 3, 335-360

Abstract: In this paper the author raises some questions: what's the meaning and the content of ethical marketing? What are the conditions for its application in the business management? What are the advantages of ethical marketing in the short and long term? How to manage correctly the trade-off between ethical decisions and economic effects? The replies are drawn from theoretical approach and a critical review of practices of marketing. The conclusions bring to the consideration of the need and the opportunity of the ethics in the marketing strategy, with the purpose, above all, to retain the customers and to improve the reputation of the firm.

Date: 2006
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/23508 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/23508 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/23508:y:2006:i:3:p:335-360

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().