Dal direct all'hybrid marketing: attuazione di un modello innovativo di approccio al mercato di IBM Italia

Alessandro Gandolfo and Franco Padelletti

Micro & Macro Marketing, 1998, issue 1, 111-130

Date: 1998
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.rivisteweb.it/download/article/10.1431/2390 (application/pdf)
https://www.rivisteweb.it/doi/10.1431/2390 (text/html)
Access to full text is restricted to subscribers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:mul:jyf1hn:doi:10.1431/2390:y:1998:i:1:p:111-130

Access Statistics for this article

Micro & Macro Marketing is currently edited by Dario Romano

More articles in Micro & Macro Marketing from Società editrice il Mulino
Bibliographic data for series maintained by ().