Five-phase model of the intelligence cycle of Competitive Intelligence

František Bartes
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František Bartes: Department of Economics, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, vol. 61, issue 2, 283-288

Abstract: In business Competitive Intelligence practice is often used four-phase model of intelligence cycle in Competitive Intelligence and Management, collection, analysis and distribution. Based on its 20 years of business experience, the author believes that this four-phase model CI cycle is suitable for simpler tasks of CI, or its use is appropriate in the particular circumstances of governmental organizations - e.g. CIA etc.. But current business practice confronts Competitive Intelligence in a globalized world much more demanding tasks.For lack of basic four-step model of intelligence cycle author considers a substantial disparity of the data, information or snippets of information. It is these disparate elements, which then enter the next phase of the intelligence cycle - analysis. It is a fact that these figures, data or pieces of information can be well developed in the intelligence analysis only to a limited extent. Larger quantities of data have resulted in the high-quality processing. This leads top management to its strategic decision-making with less quality materials. These problems can be solved by using the five phase model of intelligence cycle in Competitive Intelligence.

Keywords: intelligence cycle; competitive intelligence; decision-making process; intelligence analysis; four-phase model; five-phase model (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2013061020283

DOI: 10.11118/actaun201361020283

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