The impact of factors influencing destination quality on overall customer satisfaction

Ida Vajčnerová, Jakub Šácha and Kateřina Ryglová
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Ida Vajčnerová: Department of Management, Mendel Univerzity in Brno, Zemědělská 1, 613 00 Brno, Czech Republic
Jakub Šácha: Department of Statistics and Operation Analysis, Mendel Univerzity in Brno, Zemědělská 1, 613 00 Brno, Czech Republic
Kateřina Ryglová: Department of Marketing and Trade, Mendel Univerzity in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2013, vol. 61, issue 7, 2917-2922

Abstract: The paper deals with problems concerning tourist destination quality and the impact of individual factors on the overall satisfaction of a customer - a visitor to a destination. The methodology is based on the evaluation of individual factors that were identified on the basis of previously conducted researches and that consider all attributes of a destination which visitors are able to evaluate on the basis of their experience and consequent satisfaction. The used data were obtained by a questionnaire surveys, the evaluation is qualitative, and the ten-degree Likert scale is used. The practical part of the paper will focus on creating a multidimensional regression model for overall customer satisfaction for evaluating individual quality factors. The objective of the paper is to identify factors that influence overall customer satisfaction the most; this will be done on the basis of the statistical importance of individual regression parameters. The analysis will be conducted for the data from the regions of Lednice-Valtice Area and Znojemsko and Podyjí; subsequently these two regions will be compared.

Keywords: tourism; destination; quality; factors; satisfaction (search for similar items in EconPapers)
Date: 2013
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2013061072917

DOI: 10.11118/actaun201361072917

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