Methods of Recruitment in the Czech and Slovak Organizations

Hana Urbancová, Katarína Stachová and Zdenko Stacho
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Hana Urbancová: Department of Management, Faculty of Economics and Management, Czech University of Life Sciences Prague, Kamýcká 129, 165 21 Praha 6-Suchdol, Czech Republic
Katarína Stachová: Department of Management, School of Economics and Management in Public Administration in Bratislava, Furdekova 16, 851 04 Bratislava, Slovak Republic
Zdenko Stacho: Department of Management, School of Economics and Management in Public Administration in Bratislava, Furdekova 16, 851 04 Bratislava, Slovak Republic

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2015, vol. 63, issue 3, 1051-1060

Abstract: In the existing highly competitive environment, every organization's goal is to hire quality employees. To be able to acquire quality employees, the HR processes related to employee hiring must be conducted properly within the organization. This paper uses primary research to identify and assess recruitment methods used by organizations in the Czech Republic and Slovakia, taking the employer's brand building into account. The research was conducted on the basis of a questionnaire distributed among Czech (n = 364) and Slovak (n = 340) organizations. The results showed that employers in the Czech Republic most frequently present themselves to potential candidates via their organizations' websites (43.7%), positive references (38.7%) and media advertisements (32.4%). A similar ranking obtains for Slovakia. Organization websites are used 47.5% of the time, positive references 42.5% of the time and media advertisements 33.2% of the time. In both countries, employees are hired for managerial positions primarily using the organization's own resources, promoting the building of the employer's brand.

Keywords: recruitment; methods of selection process; human resource branding; Czech Republic; Slovak Republic; organization; surveys (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2015063031051

DOI: 10.11118/actaun201563031051

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