The Analysis of Strategy Types of the Renewable Energy Sector

Adam Sulich and Adam Grudziński
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Adam Sulich: Wroclaw University of Economics, Faculty of Management, Computer Science and Finance, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
Adam Grudziński: Wroclaw University of Science and Technology, Faculty of Computer Science and Management, ul. Wybrzeże Wyspiańskiego 27, 50-370 Wroclaw, Poland

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2019, vol. 67, issue 6, 1643-1651

Abstract: Environmental goals can be essential for the realization of modern organization strategies, especially in the case of renewable energy sector company's development in Poland. The aim of this article is to discover different strategies formulated by Polish energy supply companies as a result of the green management. The tools to analyse this type of management and to indicate the common direction of undertaken activities are the SWOT analysis and the Hellwig's taxonometric method. These common points can be described by some factors which are related to the creation of green jobs and the reduction of environmental impact. This analytical study explains and describes possible strategies types, which were implemented in companies of studied sector. Therefore, multicriteria analysis of strategy measurement indicators method was used in this article. Performed analysis can open future research area to examine greening of other sectors.

Keywords: green management; the renewable energy sector; Hellwig's method; proecological strategy; green strategy; Polish companies; green jobs (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:mup:actaun:actaun_2019067061643

DOI: 10.11118/actaun201967061643

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