Mitigation win–win

Dominic Moran (), Amanda Lucas and Andrew Barnes
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Dominic Moran: Dominic Moran, Amanda Lucas and Andrew Barnes are at Scotland's Rural College, Kings Buildings, West Mains Road, Edinburgh EH9 3JG, UK
Amanda Lucas: Dominic Moran, Amanda Lucas and Andrew Barnes are at Scotland's Rural College, Kings Buildings, West Mains Road, Edinburgh EH9 3JG, UK
Andrew Barnes: Dominic Moran, Amanda Lucas and Andrew Barnes are at Scotland's Rural College, Kings Buildings, West Mains Road, Edinburgh EH9 3JG, UK

Nature Climate Change, 2013, vol. 3, issue 7, 611-613

Abstract: Win–win messages regarding climate change mitigation policies in agriculture tend to oversimplify farmer motivation. Contributions from psychology, cultural evolution and behavioural economics should help to design more effective policy.

Date: 2013
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DOI: 10.1038/nclimate1922

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