Domestic uptake of green energy promoted by opt-out tariffs

Felix Ebeling and Sebastian Lotz ()
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Felix Ebeling: University of Cologne, Albertus-Magnus-Platz D-50923 Köln, Germany
Sebastian Lotz: Stanford University, 450 Serra Mall, Building 120 Stanford, California 94305, USA

Nature Climate Change, 2015, vol. 5, issue 9, 868-871

Abstract: Consumers in Germany are much more likely to purchase expensive ‘green’ energy produced from renewable resources if they have to actively opt out if they do not want it. In absence of such a ‘nudge’, behaviour depends more on political allegiance.

Date: 2015
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DOI: 10.1038/nclimate2681

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