Barriers to sustainable consumption attenuated by foreign language use

Janet Geipel (), Constantinos Hadjichristidis and Anne-Kathrin Klesse
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Janet Geipel: University of Chicago
Constantinos Hadjichristidis: University of Trento
Anne-Kathrin Klesse: Erasmus University Rotterdam

Nature Sustainability, 2018, vol. 1, issue 1, 31-33

Abstract: Abstract The adoption of certain innovative products, such as recycled water, artificial meat and insect-based food, could help promote sustainability. However, the disgust these products elicit acts as a barrier to their consumption. Here, we show that describing such products in a foreign language attenuates the disgust these products trigger and heightens their intended as well as actual consumption.

Date: 2018
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DOI: 10.1038/s41893-017-0005-9

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