CROWDSOURCING AND INNOVATION ACTIVITY ARE IMPORTANT FOR MANAGEMENT

Emanuela Esmerova
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Emanuela Esmerova: European University – Macedonia, Skopje

Economics and Management, 2018, vol. 14, issue 1, 105-114

Abstract: From an overview of the different types of crowdsourcing, our work has highlighted those where the crowd is used to obtain creative ideas (crowdsourcing creative tasks) or to obtain solutions to problems (crowdsourcing complex tasks). So far, there is little knowledge about the characteristics of the process used to aggregate ideas from the crowd. Therefore, this research has examined the characteristics of processes activity for the two types of crowdsourcing. A qualitative study based on a semantic analysis allowed us to confirm the characteristics of the innovation process of crowdsourcing that contribute to the achievement of complex tasks and creative tasks.

Keywords: Crowdsourcing; Innovation; Crowdsourcing process; interaction; feedback; the crowd; creative ideas; complex tasks. (search for similar items in EconPapers)
JEL-codes: M10 O31 O35 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:14:y:2018:i:1:p:105-114

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