ORGANIZATIONAL AND ECONOMIC MECHANISM OF STRATEGIC MARKET-ORIENTED ACTIVITY OF INDUSTRIAL ENTERPRISES

Olha Prokopenko and Robert Kornatowski
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Olha Prokopenko: University of Bielsko - Biala, Kyiv University of Technology and Design, Poland
Robert Kornatowski: Sumy State University, Merrit Group Ltd in Warsaw, Ukraine

Economics and Management, 2018, vol. 14, issue 1, 165-173

Abstract: The purpose of the article is to study the peculiarities of the organizational and economic mechanism of strategic market-oriented activity of industrial enterprises. In the article the peculiarities of strategic market-oriented activity of enterprises are studied; the definitions of the economic management mechanism and organizational and economic mechanism of strategic market-oriented activity of industrial enterprises get further development; insight of the processes of a market strategy development by industrial enterprises is researched and deepened; the theoretical and methodical approach to formation of the organizational and economic mechanism of strategic market-oriented activity of industrial enterprises is improved.

Keywords: Bmechanism; strategy; market activity; industrial enterprises (search for similar items in EconPapers)
JEL-codes: M10 M39 O10 O21 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:14:y:2018:i:1:p:165-173

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