PRICE WITH CONFIDENTIALITY

Dessislava Kostova-Pickett
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Dessislava Kostova-Pickett: University of California

Economics and Management, 2018, vol. 14, issue 1, 194-200

Abstract: Trust in value gives confidence in the price. If employees have a low opinion of the company, how do you expect them to trust pricing? This is not a subtle rhetoric - it's real. If you want people to trust pricing, they need to trust the company. If you want to trust the company they have to trust management. This sometimes takes bold movements.We are not saying that all is easy. This requires engagement, coordination and discipline of multiple activities and individuals. This requires changes in systems and processes. He needs a chance. Sales conditions on the markets are more stringent than ever with more competitors, low-cost players, faster cycles to trade, mergers, buy-outs from private equity instruments. Successful companies move beyond rhetoric of value to tangible proven value. Make it real for your people and your customers, and increase their confidence in your prices.

Keywords: confidence in the price; trust in value; trust the company (search for similar items in EconPapers)
JEL-codes: L11 M31 (search for similar items in EconPapers)
Date: 2018
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