SPECIAL FEATURES OF INTERCULTURAL COMMUNICATION IN PR AND CONTEMPORARY BUSINESS RELATIONS

Roumjana Modeva
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Roumjana Modeva: South-west university "Neofit Rilski"

Economics and Management, 2005, vol. 1, issue 3, 98-101

Abstract: In the article are announced the results of the actual research connected with the problems of intercultural business communication in Bulgaria. In the research are include 3 groups of people who works in the area of tourism, informational technology and corporations as Coca Cola, Sony, etc. The results show that problems of integration in the new intercultural business community and ways to overcome the “Culture Shock” and “Culture Assimilator” for successful business relationship in the new globalize world.

Keywords: Intercultural business as PR; communication, integration, Long- term Operation, Uncertainty Avoidance, Individualism, Collectivism, xenophilia, ethnocentrism. (search for similar items in EconPapers)
Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:1:y:2005:i:3:p:98-101

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