CURRENT STATE OF ANALYTICS IN ORGANIZATIONS IN THE USA

Galina Manahilova ()
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Galina Manahilova: South-West University “Neofit Rilski”, Bulgaria, Department of Finance

Economics and Management, 2023, vol. 20, issue 1, 68-77

Abstract: The state of analytics in the United States is generally strong and growing. The use of data analytics and related technologies has become increasingly important across many industries, including finance, healthcare, marketing, and technology. According to a report by the U.S. Bureau of Labor Statistics, employment in the computer and information technology field, which includes data analytics, is projected to grow 11% from 2019 to 2029, much faster than the average for all occupations. A survey was created to identify the state of analytics in the USA, including questions organized into several sections: Demographics – who is completing the survey: type of organization, role, and contribution to analytics. Analytics Organization – how is the analytics team structured within the organization? Analytics Importance and Role perceived within the organization. Analytical tool/maturity. The survey was sent to 90 employees from various US organizations, and 34 people responded. The results show that while all participants perceive analytics as necessary, overall, their satisfaction with analytical structures and processes within the organization could be much higher. There are many opportunities to improve analytics and support decision-making.

Keywords: Analytics Industry; survey (search for similar items in EconPapers)
JEL-codes: C83 L89 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:neo:journl:v:20:y:2023:i:1:p:68-77

DOI: 10.37708/em.swu.v20i1.5

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