Heterogeneous preferences, market structure and new goods in the Argentinean frozen fried potato industry

Julia González

Nülan. Deposited Documents from Universidad Nacional de Mar del Plata, Facultad de Ciencias Económicas y Sociales, Centro de Documentación

Abstract: This article studies the preference structure of frozen fried potatoes consumers in Mar del Plata, Argentina, and the effect of changes in market structure and the addition of a new product on prices, market shares, and welfare. Heterogeneity in consumer preferences is found, driven by demographic characteristics. Consumer surplus would decrease with a merger between the two smaller firms of the market, and would increase if the market turned into a single-product firms industry. The results emphasize the importance of both agronomic issues and consumer preferences for the success of the introduction of a credence-attribute in a food industry.

Keywords: Papa; Alimentos Congelados; Preferencias del Consumidor; Estructura del Mercado (search for similar items in EconPapers)
Date: 2012-11
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Persistent link: https://EconPapers.repec.org/RePEc:nmp:nuland:1674

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