The Influence of Relationship Closeness on Central Motives for Joint Shopping and Satisfaction with the Shopping Experience among Adolescents

Stefanie Wenzel and Martin Benkenstein

SMR - Journal of Service Management Research, 2019, vol. 3, issue 3, 126-136

Abstract: It is well known that adolescents like to shop in groups and together with their friends. However, the term „friend” can have many different connotations among teenagers. Associations range from loose acquaintances to best friends, from superficial connections to the closest relationships. Studies show that the relationship type has an impact on numerous social-psychological and consumer-relevant constructs. In spite of this fact, the relationship between adolescents has not been addressed by previous research on shopping companionship. The aim of this paper is to examine the influence of relationship intensity on interactions during joint shopping, and satisfaction derived from such shopping experience. The results of a field study with 78 participants show that the perceived pleasure and the intensity of advice during shopping together in close relationships are particularly high. In addition, the perceived pleasure mediates the relationship between relationship intensity and satisfaction with the shopping experience.

Date: 2019
References: Add references at CitEc
Citations:

Downloads: (external link)
https://www.nomos-elibrary.de/10.15358/2511-8676-2019-3-126 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nms:nomsmr:10.15358/2511-8676-2019-3-126

Ordering information: This journal article can be ordered from
Nomos Verlagsgesellschaft mbH & Co. KG, Waldseestraße 3-5, 76530 Baden-Baden, Germany
https://www.nomos-sh ... -research-id-114066/

DOI: 10.15358/2511-8676-2019-3-126

Access Statistics for this article

SMR - Journal of Service Management Research is currently edited by Prof. Dr. Marion Büttgen, Prof. Dr. Andreas Eggert, Prof. Dr. Heiner Evanschitzky, Prof. Dr. Christiane Hipp, Prof. Dr. Jens Hogreve, Prof. Dr. Joachim Hüffmeier, Prof. Dr. Helmut Krcmar and Prof. Dr. Martin Matzner

More articles in SMR - Journal of Service Management Research from Nomos Verlagsgesellschaft mbH & Co. KG
Bibliographic data for series maintained by Nomos Verlagsgesellschaft mbH & Co. KG ().