Value Capturing from Tokenized Asset Histories

Ingrid Bauer and Gerhard Schwabe

Die Unternehmung - Swiss Journal of Business Research and Practice, 2023, vol. 77, issue 1, 4-23

Abstract: Digital tokens have sparked the interest of many businesses as they enable them to attribute value to digital objects and create novel ways for handling these. In the context of the used car trade, creating a unique representation of a car’s history (i.e., a tokenized car history) can help reduce information asymmetry and offer potential for businesses aiming to monetize their so far unutilized data resources. Having reached sufficient maturity, businesses developing tokenized asset histories are more and more questioning how they will best capture these newly created values. Applying design science research methods, we (1) propose two designs for offering and pricing tokenized asset histories and (2) evaluate their business implications for its providers through an experimental market game with 102 participants. The results indicate that users can be granted control over the offering and pricing tokenized asset histories without sacrificing its value but significantly increasing its trade and revenue.

Date: 2023
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DOI: 10.5771/0042-059X-2023-1-4

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Die Unternehmung - Swiss Journal of Business Research and Practice is currently edited by Prof. Dr. Artur Baldauf, Universität Bern, Prof. Dr. Manfred Bruhn, Universität Basel, Prof. Dr. Pascal Gantenbein, Universität Basel (geschäftsführend), Prof. Dr. Markus Gmür, Universität Fribourg, Prof. Dr. Klaus Möller, Universität St. Gallen, Prof. Dr. Günter Müller-Stewens, Universität St. Gallen, Prof. Dr. Dr. h.c. Margit Osterloh, Universität Zürich, Prof. Dr. Dieter Pfaff, Universität Zürich and Prof. Dr. Martin Wallmeier, Universität Fribourg

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