Analysis of the current state of development of electronic commerce market in Ukraine

Babenko Vitalina () and Syniavska Olga ()
Additional contact information
Babenko Vitalina: V. N. Karazin Kharkiv National University
Syniavska Olga: Sumy State University

Technology audit and production reserves, 5(43) 2018, 2018, vol. 5, issue 4(43), 40-45

Abstract: The object of research is the e-commerce market. The development of e-commerce allows to carry out business activities on a global scale, to offer enterprises goods and services regardless of spatial and temporal constraints, to reduce the costs of conducting and maintaining operations. This, respectively, allows to reduce prices and get a leading position in the global market. One of the problem areas is identification of those trends that have developed in foreign markets, which of this at the moment is in Ukraine. And, accordingly, what kind of experience can be adopted by them in order to more actively introduce the sphere of electronic commerce in all areas of economic activity. The analysis of the approaches to the definition of the concept of «electronic commerce» is carried out, the state of legislative regulation of the e-commerce sphere is determined at both the global and national levels. It is determined that, based on the interaction of business entities in the Internet environment, various types of e-commerce can be distinguished, the main participants of which are consumers, business and government. Statistical analysis of the development of e-commerce in the world has proved that today this area is rapidly increasing its volumes. The world leaders, of course, are the countries that have the highest level of implementation of information technologies in all areas of activity, however, Ukraine has become Europe’s leader in the development of e-commerce. It is proved that Ukraine has the potential to expand the influence of e-commerce companies. Since the Internet is still not used by 35 % of the population, and a large number of users prefer foreign services due to distrust of national enterprises and an imperfect legislative base. In addition, Ukrainian companies are mainly based on the principles of the «business-to-consumer» model, which, accordingly, enables other enterprises to occupy those market segments in which services are not offered at all through e-commerce services.

Keywords: e-commerce; internet economy; e-trade; interaction of business entities on the Internet (search for similar items in EconPapers)
JEL-codes: L81 M21 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://journals.uran.ua/tarp/article/view/146341

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nos:bfbxva:7

Access Statistics for this article

More articles in Technology audit and production reserves, 5(43) 2018 from Socionet, Technology audit and production reserves
Bibliographic data for series maintained by Алина Макаренко ().