DETERMINATION OF CONSUMER PREFERENCES OF DIFFERENT GROUPS OF FOOD

Yana Biletska, Anna Perepelytsia and Olha Bilovska
Additional contact information
Yana Biletska: V.N. Karazin Kharkiv National University
Anna Perepelytsia: V. N. Karazin Kharkiv National University
Olha Bilovska: V. N. Karazin Kharkiv National University

EUREKA: Social and Humanities, 2020, issue 1, 23-26

Abstract:

Marketing research of consumer preferences of consumers when purchasing various groups of food products are conducted, the factors affecting respondents when purchasing food products are studied. It is established that the consumer in its daily diet takes 10.5 % of bakery products; 7.1 % cereals and soups based on cereals and legumes. 9.5 % of respondents consume confectionery for breakfast and during snacks, and 6.2 % consume sweets. Meat is consumed daily by 5.8 % of respondents. Products based on meat –10.7 %. 8.1 % of respondents consume fish daily and fish-based products 3.1 %. 5.9 % consume milk every day, and milk-based products – 10.2 % of respondents. 12.8 and 10.1 % of the daily diet of respondents are vegetables and fruits (respectively). It is established that the recommended consumption norms are exceeded for such food groups as sweets, meat-based products, and confectionery. Diet within the norm for the consumption of bakery products, milk, fish and fish-based products. Inadequate consumption of cereals, legumes, meat, fruits. Based on the results, it is determined that the consumer prefers food products that have a pleasant (familiar) taste, without harmful, unnatural substances, high nutritional value at a low price. The studies are useful for specialists in food industry who work and develop new foods and diets.

Keywords: food products; food diet; marketing; consumer preferences (search for similar items in EconPapers)
Date: 2020-02-03
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://eu-jr.eu/social/article/viewFile/1136/1133.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nos:social:y:2020:i:1:p:23-26

Access Statistics for this article

More articles in EUREKA: Social and Humanities from Scientific Route OÜ
Bibliographic data for series maintained by Helen Klimashevska ().