THE ROLE OF PUBLIC AUTHORITIES' EMPLOYER IMAGE IN RECRUITING YOUNG SPECIALISTS

Dmitry Vasiliev, Dmitry Kucherov and Victoria Tsybova

Public administration issues, 2021, issue 3, 180-199

Abstract: Recruitment of young professionals becomes the key task for the Russian public authorities. The research goal was to reveal the relationship between employer image attributes of the Russian public authorities and their attractiveness for young specialists. Based on the literature review, the research hypotheses regarding the positive relationship between instrumental, symbolic employer image attributes of public authorities and its attractiveness were formulated. To achieve the goal and to test the hypotheses the instrumental-symbolic framework was used which was successfully applied before in foreign studies within commercial organizations. The framework was adopted within public authorities context and an original questionnaire was constructed to conduct the survey among young specialists. The results of the survey among 83 young specialists revealed the significance of instrumental attributes of Russian public authorities employer image (e.g., stable employment guarantees, safe workplace and good social package) in perception of their attractiveness by young specialists. Based on the results of the research, relevant recommendations were given to improve the image policy on labor market by public authorities.

Keywords: young specialists; public service; employee attracting; employer image; employer brand (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:nos:vgmu00:2021:i:3:p:180-199

Access Statistics for this article

More articles in Public administration issues from Higher School of Economics
Bibliographic data for series maintained by Irina A. Zvereva ().