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Joseph W. Alba and Yanmei Zheng

Journal of Marketing Behavior, 2016, vol. 1, issue 3-4, 329-349

Abstract: Sunstein (2015) provides a thought-provoking perspective on manipulation, a topic that should be of central interest to the field of marketing. In trying to circumscribe the question, however, we feel his pain. The problem lends itself to spirited intellectual debate, but we labor to provide actionable policy recommendations due to difficulties arising from complications of the philosophical and definitional kind. We encourage others to try, armed with the considerations that emerge from the present discussion.

Keywords: Manipulation; Deception; Free will; Libertarian paternalism (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:now:jnljmb:107.00000021

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