The IKEA Effect. A Conceptual Replication

Marko Sarstedt, Doreen Neubert and Kati Barth

Journal of Marketing Behavior, 2017, vol. 2, issue 4, 307-312

Abstract: We replicate and extend Nortonet al.'s (2012) and Mochon et al.'s (2012) studies on the IKEA effect, according to which consumers show a higher willingness-to-pay when they assemble products themselves. Our results support the robustness of the original effect and indicate that psychological ownership acts as a psychological mechanism that underlies the IKEA effect.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:now:jnljmb:107.00000039

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