The ADF Framework: A Parsimonious Model for Developing Successful Behavior Change Interventions

Joel B. Cohen and Eduardo B. Andrade

Journal of Marketing Behavior, 2018, vol. 3, issue 2, 81-119

Abstract: Marketing scholars are devoting increasing attention to changing consequential and societally-relevant behaviors. However, the theories that have been relied upon for this purpose across the social and health sciences have come under increasing criticism, and there is a renewed attempt to build more comprehensive models out of a common core of constructs. Our accessibility, desirability, and feasibility (ADF) framework was developed to help policymakers and practitioners identify and design successful behavior change interventions. We demonstrate that the ADF framework is sufficiently comprehensive with the further advantage of being parsimonious and applicable to multiple domains.

Keywords: Behavior change; interventions; social marketing (search for similar items in EconPapers)
Date: 2018
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