Understanding Planning for Unplanned Purchases: Antecedents and Exploitation of In-Store Slack

Paul Marx, Gunnar Mau, Florentine Frentz and Hanna Schramm-Klein

Journal of Marketing Behavior, 2020, vol. 4, issue 2-4, 203-211

Abstract: In-store slack is the portion of the mental budget that is reserved for unplanned purchases. In this paper, the study of et al. (2010a,b) on the existence and exploitation of in-store slack is replicated and extended through the investigation of in-store slack in varying store formats and with regard to different product categories, confirming the existence of in-store slack and demonstrating its context-dependent size and utilization.

Keywords: Marketing behavior; Behavioral Decision Making; Individual Decision Making (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:now:jnljmb:107.00000064

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