Behavioral Innovation and Corporate Renewal

Nathan R. Furr and J. P. Eggers

Strategic Management Review, 2021, vol. 2, issue 2, 285-322

Abstract: Corporations often seek renewal through internal innovations that create new sources of revenue and help them enter new markets. But research and anecdote continue to show that corporations struggle to renew through innovation. We argue that the primary impediments to corporate renewal through innovation stem from the ways in which human–nature interacts with the inherently uncertain aspects of innovation. We suggest that the field needs to adopt a more integrated, behavioral innovation view to account for the behavioral forces shaping the innovation process. In this paper, we propose an alternate innovation process model that exposes key behavioral bottlenecks limiting innovation. We then review key extant findings and potential research opportunities related to the model. Finally, we highlight the importance of a research focus on remedies, as well as other future opportunities for the field. We hope this paper can serve as an inspiration for a new view of corporate renewal through innovation and for a behavioral innovation view more generally.

Keywords: Innovation; behavioral theory; behavioral innovation; strategy; corporate renewal (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://dx.doi.org/10.1561/111.00000029 (application/xml)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:now:jnlsmr:111.00000029

Access Statistics for this article

More articles in Strategic Management Review from now publishers
Bibliographic data for series maintained by Lucy Wiseman ().