Searching for Significance: The Case for Reimagining Management Research

Gary Hamel and Julian Birkinshaw

Strategic Management Review, 2023, vol. 4, issue 1, 107-126

Abstract: In comparison to other applied fields such as medicine or engineering, the impact of management research is disappointing — most of it is neither practical nor profound. And yet the opportunity for doing ground-breaking research that improves the practice of management is huge. In this paper, we discuss the ways that management research might be reimagined so that it achieves the step-change required. We suggest five approaches — aim higher, challenge orthodoxy, invent, experiment and collaborate — and we draw from leading-edge companies and from our own experiences to illustrate the arguments.

Keywords: Management research; experimentation; management innovation; research impact; rigor versus relevance (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:now:jnlsmr:111.00000054

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