Place Marketing: Evaluation and Impact of the Image of Covilha (Tourists and Visitors)

Edgar Nave and Ricardo Rodrigues ()

No 202, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The Place Marketing shall be used and perceived by local governments, as a tool that plays a fundamental role for economic development, social, political and sustainable development of countries, regions or cities, for these posts can be marketed so efficiently, as the companies selling products and services. The objective is to devise a place to meet the needs of different targets, which make a place becomes attractive, which has conditions to live, work, invest, do business and to make a visit to condition tourist.

Keywords: Place Marketing; City Marketing; Image; Place; City; Covilhã (search for similar items in EconPapers)
Date: 2010-07-05
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