Does Enterpreneurship Contribute to the Marketing of University Curric ula?

Jose Luis Vazquez Burguete, Ana Lanero Carrizo, Alexandru Naghiu and Pablo Gutierrez Rodriguez

No 211, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: Aiming justificative arguments to include entrepreneurship as a part of university curricula, some results show in a comparison between two representative samples of students in their first and last academic year at the university. First, we assess respondents' perceptions about treatment of entrepreneurship issues in the university and institutional support given to entrepreneurial aspirations of students. Second, we analyze the effect of the transit through university on the intentions and attitudes of students toward entrepreneurship, just as on their perceptions of competence to start a new firm. Results state a clear underconsideration of entrepreneurship as alternative professional career for students and, as consequence, a lack of attention to the needs of university students interested in starting a business.

Keywords: entrepreneurship; University marketing (search for similar items in EconPapers)
Date: 2010-07-05
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