Corporate Social Responsibility in Romania: Between PR Tactic and Sustainability Strategy

Estera Laura Nemoianu

No 76, Apas Papers from Academic Public Administration Studies Archive - APAS

Abstract: The aim of this article is to provide an overview of the ways in which companies activating in Romania approach corporate social responsibility (CSR) - whether strategically, integrating CSR in the company's sustainable development policies and strategy, or as a short-term public relations tactic. In addition to the literature review, the paper explores the public information available regarding the companies' objectives, strategies and accomplishments in terms of CSR, and deepens the exploration with a pilot interview-based research conducted with decision makers in five companies activating in the construction and adjacent industries in R omania.

Keywords: corporate social responsibility; CSR; sustainable development; public relations; strategy; PR tactic; CSR communication (search for similar items in EconPapers)
Date: 2010-06-01
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